Reach software buyers at the moment they are comparing
Loistrofi readers are small business owners actively choosing software — not browsing, not researching a trend. They arrive on a pricing comparison and leave with a shortlist.
Who reads this
Owners and operators of businesses with roughly three to fifty staff, in trades and professional services. The plumbing company with four vans. The two-dentist practice. The person managing eleven rental units and losing evenings to maintenance requests.
This is the segment B2B SaaS marketing consistently underserves. Enterprise content is written for procurement committees, and general technology publications never cover a category this specific. The buyer in the middle — too small for a sales team, too busy to read a whitepaper — arrives here instead, already holding a credit card and a shortlist.
Categories
- Field Service
- Owner of a 3-50 person trades business choosing their first or second software system.
- Healthcare Practice
- Practice owner or office manager at an independent clinic, comparing systems on price and workflow.
- Property Management
- Independent landlord, property manager or HOA board member evaluating management platforms.
- Artificial Intelligence
- Small business owner deciding whether an AI tool is worth paying for.
What we sell
Category sponsorship
Your brand on every page in one category — Field Service, for example — for a fixed monthly fee.
Best for: B2B SaaS companies who want sustained presence in front of one specific vertical rather than scattered impressions.
Display placements
Standard display units in the article body and between homepage sections. Sold by impression or by month.
Best for: Advertisers testing whether this audience converts before committing to a sponsorship.
Newsletter placement
A single sponsor slot in the Loistrofi Briefing, marked as sponsored.
Best for: Products with a clear one-line pitch to an audience already in a buying mindset.
What we do not sell
Placement in a comparison. Rankings, verdicts and recommendations are not for sale at any price, and no advertiser sees an article before it publishes. If a sponsor loses a comparison on this site, the comparison still says so.
We say this plainly because it is the reason the advertising is worth buying. An audience that trusts the verdicts is an audience worth reaching; one that suspects they were bought is not.
Tell us which category you want to reach and we will send current traffic figures and rates.
metemackali@loistrofi.com